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Snapchat Essentials
Project type
Certification
Date
October 2024
Earning my Snapchat Essentials Certification has equipped me with the skills to create and optimize effective advertising campaigns on Snapchat. I leverage Snapchat Ads Manager to build engaging, mobile-first creatives that capture audience attention and drive conversions. By utilizing tools like Goal-Based Bidding, Pixel Tracking, and Advanced Targeting, I ensure campaigns reach the right users while maximizing ad performance. I also analyze key metrics such as Swipe-Up Rates, Story Completions, and ROAS to refine strategies for better engagement and results. With this expertise, I can develop dynamic Snapchat campaigns that enhance brand awareness and connect with audiences in an authentic, impactful way.
