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Semrush Academy
Project type
Certification
Date
November 2024
Earning my Semrush Certification has equipped me with the expertise to develop a data-driven competitive research workflow using Semrush’s SEO Toolkit. I leverage tools like Domain Overview and Traffic Analytics to analyze competitors’ search strategies, identifying opportunities to enhance visibility. Using Keyword Gap and Backlink Gap, I uncover untapped keywords and refine link-building efforts, ensuring a strong competitive edge. Additionally, Position Tracking and Organic Research help monitor performance trends, while the Content Analyzer ensures that content aligns with search intent. With this structured approach, I can craft well-informed SEO strategies that drive measurable results and keep brands ahead in the digital landscape.