Social Media Marketing

This course explores the evolving role of social media in marketing, emphasizing authentic engagement and value-based participation in online communities. Students learn to analyze various social media platforms, design effective marketing strategies, and manage online communities to maximize stakeholder value. Through hands-on projects, including content creation, simulations, and campaign analysis, students gain practical skills in brand building, strategy development, and performance measurement. Ethical considerations and ROI evaluation are key components, preparing students to approach digital marketing with a comprehensive, data-driven mindset.